How to improve your bounce rate
What Is Bounce Rate?When you are working hard to increase your sites search performance, one of the things that you should do is to reduce a high bounce rate. In other words, a high bounce rate is a symptom that something is wrong in your strategy and you are not attracting the right site visitor or the visitors coming do not have a good user experience.
When a user (e.g., customer or reader) visits your site on any page (entrance page) and leaves without visiting other pages on the same domain, that is a bounce. Your bounce rate is the percentage of all users who enter and exit on the same page, without any clicks to other pages on your website.
Listed below are some proven ways to reduce bounce rate and improve conversions for your website:
1.Improve your landing pageWhen you begin to see a high bounce rate on your landing pages, it is a signal that your site and content marketing strategy need a serious redesign.2.Keep your site fresh with the right contentOwners that update their websites with fresh content regularly will generate 133% more leads more than those who do not. However, it is important to differentiate powerful content from the right content.3.Target keywords with high-value trafficKeywords can make or break your content marketing campaign. If you want to improve search performance, start targeting high-value keywords, because that is where the high-value traffic is.4.Attract the Right VisitorsHigher bounce happens when you are getting the wrong website visitor from the start. This is a targeting problem.
If your content strategy is not yielding the right visitors and increased sales for you, it is time to improve. There is nothing as powerful as publishing custom content that is right for your market, using a content strategy that takes each stage of the buying cycle into account.
I hope this short guide will help you to improve your website. Did you find any of these ways for reducing your bounce rate helpful? Share your experience below.